Renée Duff and Jeffrey Rollings join host Lisa Mosbey to unpack the rise of brand impersonation scams, from AI-generated deepfakes to fraudulent Amazon storefronts. Drawing on a recent case the firm handled, they explain how these scams work and why registered trademarks and quick action are a brand owner's best defense.
Peter Hoppenfeld returns to break down what the FTC's disclosure requirements mean for influencer and affiliate marketing partnerships, and the practical steps businesses and creators need to take to stay compliant.
In this episode, Peter Hoppenfeld breaks down what the FTC's Consumer Review Rule and influencer disclosure requirements actually mean for businesses, and what "compliant" looks like in practice. Fake reviews and undisclosed influencer partnerships are drawing real FTC penalties — up to $53,000 per violation.
Alex Nolte shares practical guidance for small businesses and inventors on when patents are worth pursuing, how to protect innovations, and common mistakes to avoid. This episode breaks down patent strategy, filing types, costs, and how patents can drive growth.
In this episode, Attorney Renée Duff tackles three critical areas every brand owner needs to understand — the mistakes that can derail your trademark application, the importance of securing your domain before someone else does, and why timing your filing correctly can make or break your protection strategy.
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